Fluevog QR Logo
Disappearing Logos and the Future of Branding
Luxury brands' use of QR codes calls into question the meaning of logos in a digital world
Gaming for a Better Life and Environment
FuelBand
New devices challenge users to improve their daily lives

The growing popularity of phones, tablets, and new technologies are developing an increasing trend in a gaming mentality amongst many consumers. But who says that playing games is Read More »

Stewards of the Environment Embedded in the Community
reiFeatured
REI's relationship with the local community can serve as a role model for other companies

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words “community” or “sustainability.” But Read More »

3D Printing on Display at the New Museum
MakerBot Industries New Museum
MakerBot Industries showcases the potential of new technology

While visiting Carsten Höller’s “Experience” exhibit at the New Museum, we noticed something far more interesting: a display in the front window designed by MakerBot Industries. MakerBot is Read More »

Mobile Shopping Reinvents Holiday Shopping
Mobile Shopping
New apps and mobile sites are making gift giving cheaper and more efficient

For last-minute shoppers this holiday season, smartphones were the first item on their wish list thanks to time- and money-saving apps. The National Retail Federation surveyed consumers before Read More »

Luxury Pet Purchases Reflect Changes in the “Family”
Pampered Pets
People are increasingly treating dogs like family

A recent video on “bark” mitzvahs—in which owners throw their canine a party for the second birthday—has attracted the attention (and scorn) of viewers around the country. While Read More »

Start Ups, Campaigns Take a Second Look at SMS
Texting Rebound
Texting remains relevant for the majority of mobile users

“Merry Christmas” may not be the most inventive holiday greeting, but when the 22-year old Neil Papworth typed them into a computer and sent them out to a Read More »

Uncovering the Real Cool Japan — Part 5
flag
Final part in our series on how Japan can sharpen its communications and regain relevance in the West

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established a clear need for Read More »

Mobile Payments Spreading in the US
PayPass
Consumers get more options to pay by cash, credit, or phone

While doing our holiday shopping this season, we noticed that alternative forms of payment are starting to make their way into consumers’ everyday lives. Macy’s was one of Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a Read More »