In March 2012, CScout will merge with Mandalah, a conscious innovation consultancy. With a team of 40 in New York, Tokyo, Berlin, São Paulo, and Mexico City, our clients will continue to benefit from our ever expanding international reach. If you have any questions, feel free to contact us.
Lourenco Bustani Fast Company's 100 Most Creative People in Business
Mandalah Founder One of Fast Company’s 100 Most Creative
Bustani and the Mandalah team recognized for work with international brands
Consumers and Their Consciences: Shop Your Values Week
shop your values week advertisement pavement ad
With the end of Shop Your Values week, we look at a growing trend in consumer behavior

Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »

Telling Stories in the Retail Space
timberland_2
How "Transactional Storytelling" can provide meaningful moments and increased engagement for consumers.

In an era of the rapid exchange of information and fast changing needs, most industries are rapidly evolving to provide functional services that mirror Read More »

Trashy is the New Classy
glad_4
Artists are using their unique skills to take people's trash and make them into works of art.

The recent passing of Earth Day reminds everyone of how important recycling is. This year, however, unique and talented artists have brought a whole Read More »

The Psychology Behind “Pay-What-You-Want”
PWYW-Its Up to You (Featured)
New study finds pay-want-you-want pricing model works on the basis of "feeling good about ourselves."

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »

Mandalah CEO Published in Focus Yearbook 2012
FOCUS-Jahrbuch-2012_FEATURED
Our very own Florian Peter has been published in FOCUS Jahrbuch 2012.

Florian Peter’s collaboration Trend-based Innovation – Leveraging Trend Analysis and Foresight for Innovation Development has been featured in this year’s Focus Yearbook.  The FOCUS Jahrbuch is Read More »

Experiential Ideation
post tom moore
Tom Moore from Mandalah São Paulo shows how “Experiential Ideation” can enrich collaboration and ideation processes within innovation.

All of you know the story.  Archimedes observed that the water level rose when he got into the bath.  He understood that the increase Read More »

Journalists Be Warned: Robots are Coming For Your Job
Robot Journalist-Featured
Narrative Science, an automated algorithm that curates data and writes an article, is another step in normalizing robots

In Futurama, a cartoon set 1000 years in the future, robots are common sights, performing a multitude of tasks, while also providing a lot Read More »

Dominos says No, while the People want Yes!
dominos_4
Dominos' recent "No" campaign goes against current consumer trends and may backfire on its previously successful campaigns.

From a company that recently relied on consumer insights and criticism to successfully reinvent and improve their pizza, Dominos Pizza is now taking a Read More »

Agents of trend: The curious properties of Co-ops
co_op_4
Co-ops are leading the way to a more social future, with help from the UN. Here's why.

The UN has declared 2012 the “International year of the Co-op”, heralding the beginning of a global focus on social-based business models- and rightfully Read More »