Category: Business & Finance
To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady GaGa and Nicki Minaj Read More »

American Manufacturing Dominates the Super Bowl Airwaves
GE Super Bowl Ad still 2012 1
With several Super Bowl commercials heavily featuring images and dialogue based on manufacturing, the American cultural moment is more caught-up in nationalism and job-creation than ever before.

The 2011 Super Bowl was the most-watched program in American television history, and 2012′s is primed to break the record with legal streaming to computers and mobile devices Read More »

Stewards of the Environment Embedded in the Community
reiFeatured
REI's relationship with the local community can serve as a role model for other companies

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words “community” or “sustainability.” But Read More »

3D Printing on Display at the New Museum
MakerBot Industries New Museum
MakerBot Industries showcases the potential of new technology

While visiting Carsten Höller’s “Experience” exhibit at the New Museum, we noticed something far more interesting: a display in the front window designed by MakerBot Industries. MakerBot is Read More »

Uncovering the Real Cool Japan — Part 5
flag
Final part in our series on how Japan can sharpen its communications and regain relevance in the West

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established a clear need for Read More »

Mobile Payments Spreading in the US
PayPass
Consumers get more options to pay by cash, credit, or phone

While doing our holiday shopping this season, we noticed that alternative forms of payment are starting to make their way into consumers’ everyday lives. Macy’s was one of Read More »

2011 in Review: 11 Most-Read Posts
CScout Mandalah Team
As 2011 draws to a close, we take a look back at some of our favorite articles from this year

2011 has been, to put it mildly, a challenging year—from revolutions in the Middle East to economic upheaval in the EuroZone to natural disasters in Japan, people around Read More »

CScout’s Florian Peter Featured in Business Punk
Business Punk CScout
An article on the future turns to CScout for insights

CScout’s CEO Florian Peter was featured in the latest issue of Business Punk, a modern business-lifestyle magazine from Germany. The article “Das Geschaeft mit der Zukunft” (The Futures Read More »

Uncovering the Real Cool Japan – Part 4
DrMori1
How can Japan's innovation become synonymous with Cool Japan? We explore the relevance of technology in Part 4 of our series

Over the weeks since posting the first in this series, we have had chance to speak and gauge reactions from a number of different people working in various Read More »

Back to LaFutura: a Summit for International Innovators
LaFutura New York Title
CScout and TrendOne host an international gathering for professionals from the trends, futures, and innovation industry

Last month, CScout hosted the first annual LaFutura in New York. Designed to unite professionals from the trend research, futures, and innovation consulting industry, the summit was an Read More »