The Internet has given more people more access to information than ever before—a fact that concerns governments around the world. European nations are censoring any Nazi affiliated content; Read More »

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established a clear need for Read More »

2011 has been, to put it mildly, a challenging year—from revolutions in the Middle East to economic upheaval in the EuroZone to natural disasters in Japan, people around Read More »

Over the weeks since posting the first in this series, we have had chance to speak and gauge reactions from a number of different people working in various Read More »

In the last few weeks, we have been exploring different topics that are aimed at revealing the true uniqueness that is Japan. While currently visitors who arrive in Read More »

Last week we discussed how Japan needs a helping hand when it comes to boosting the image of “Brand Japan” to the West. Unfortunately, as mentioned, the track Read More »

October was a busy month for us here at CScout, and it seems our readers were busy, too. Here are our most popular articles from October: Uncovering the Read More »

A cross between something out of Star Wars and a UFO conspiracy theory video, Japan’s Ministry of Defense have recently unveiled their imaginatively titled “Spherical Flying Machine” at Read More »

When crusty bureaucrats intervene with campaigns that are aimed at highlighting the cool side of a country to encourage tourism, it’s rarely a pretty ending. Particularly not in Read More »

Do your customers love your brand so much that they’re willing to invest in it? Back in 2009, that’s exactly what Michael Migliozzi II and Brian Flatow attempted Read More »