Category: Entertainment
Cutting the Cable: Active Versus Passive Viewing
Cutting the Cable Static

The second part in our series on switching to streaming

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there was even more diversity Read More »

Cutting the Cable: Experimenting with Switching to Streaming
Cable Cutting CScout
A personal account of the decision-making process

It’s no secret that American consumers have been dropping their cable subscriptions—pay TV providers suffered their worst decline ever in Q2 2011—in favor of streaming content. This month, Read More »

American Manufacturing Dominates the Super Bowl Airwaves
GE Super Bowl Ad still 2012 1
With several Super Bowl commercials heavily featuring images and dialogue based on manufacturing, the American cultural moment is more caught-up in nationalism and job-creation than ever before.

The 2011 Super Bowl was the most-watched program in American television history, and 2012′s is primed to break the record with legal streaming to computers and mobile devices Read More »

The Role of Co-Creation in Popular Culture
Star Wars Uncut
Fans use their own creative talent to remake the classics

Recent 3D remakes of legendary movies like the Lion King and Star Wars (coming soon to a theater near you) indicate consumers’ interest in escaping the present by Read More »

Insights from India: Going Viral in a Multilingual Society
Kolaveri Di Billboard
A leaked music video has introduced India to the power of viral marketing

(Ed. Note: While “Sh*t People Say” is currently everywhere in the US, our scout in India, Kaustav SenGupta, has clued us in to another video that’s making the Read More »

Uncovering the Real Cool Japan — Part 5
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Final part in our series on how Japan can sharpen its communications and regain relevance in the West

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established a clear need for Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a Read More »

TV Makes Recommendations Based on Viewer Interest
NHK News
NHK brings new ways for browsing channels and TV content intuitively and automatically with user feedback and facial recognition

NHK Science & Technology Research Laboratories has developed a new kind of television technology and experience where a TV presents programs or information displays adjusted to how people Read More »

Mitsubishi Junior Design Award 2011
featured
The very best of young Japanese designers submit their works to an undergraduate design award.

The 2011 Mitsubishi Chemical Junior Design Award winners were announced earlier this month, and feature some of the most promising and cutting edge ideas coming out of Japan Read More »