Category: Food & Beverage
To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady GaGa and Nicki Minaj Read More »

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there was even more diversity Read More »

American Manufacturing Dominates the Super Bowl Airwaves
GE Super Bowl Ad still 2012 1
With several Super Bowl commercials heavily featuring images and dialogue based on manufacturing, the American cultural moment is more caught-up in nationalism and job-creation than ever before.

The 2011 Super Bowl was the most-watched program in American television history, and 2012′s is primed to break the record with legal streaming to computers and mobile devices Read More »

Nissin Cup Noodle Museum Opens
nissin-cup-noodle-museum-yokohama-featured
A major new designer showroom space in Yokohama lets you get interactive with instant noodles in a very fun way

It looks more like MoMA than a museum dedicated to a perennial fast food. But Nissin’s Cupnoodles [sic] Museum, set to open in Yokohama’s Minato Mirai bay district Read More »

Reaffirming Mexican Identity in an Age of Globalization
Mescal Bar Mexico
Renewed interest in mescal demonstrates the desire to celebrate and distinguish Mexican culture

Whatever its merits and drawbacks, globalization has undeniably increased the uniformity between what were once distinct cultures. However, some societies are now starting to push back and are Read More »

Does “Local” Preclude National Reach?
Brooklyn Salsa Title
Brands struggle to balance customers' desire for local with the need for an expanded presence, and vice versa

Today’s prevailing economic model, in which companies sell highly standardized goods to the mass market, has been undeniably successful. Multiple steps in the production chain have certainly increased Read More »

Research Students Develop Edible Display System
Japan Edible Display
A female research group from the University of Tokyo developed an edible display system which uses dried fruit to draw images

The “fruit plotter” device uses an overhead mounted fruit depositor linked up to a computer. Taking coordinates from the image entered into the computer, it digitally maps out Read More »

Dekalb Market Highlights Development in Downtown Brooklyn
Dekalb market Brooklyn
The new shipping container market raises questions about urban identity and shared spaces
The new shipping container market raises questions about urban identity and shared spaces

This past weekend, we visited Dekalb Market, the first shipping container market in the US, and even we were impressed by its concentrated trendiness. The stores, housed in Read More »

Back-to-Nature at ICFF
icff-2011-urban-chicken-house-2-new york
ICFF showcases luxury and designer houses for discerning urban fowl

This Monday, we headed down to the ICFF (International Contemporary Furniture Fair) to check out the latest trends in style and design. Amongst the many beautiful designs, two Read More »

1ABOVE: Aerotonic Water for International Flyers
1Above Aerotonic Water for Flying
Nutrient-enriched 1Above Water keeps air travellers feeling on top of it all

“Fly Well. Discover More.” Looking forward to boarding another trans-pacific flight at Auckland airport, we came across this strategically-located stand of 1ABOVE water – “the world’s first Aerotonic Read More »