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CScout’s very own Antonia Mann was featured in a GCI Magazine’s article, The Evolution of Innovation. (Ed. Note: She is referenced as working at Mandalah, the agency CScout Read More »
The growing popularity of phones, tablets, and new technologies are developing an increasing trend in a gaming mentality amongst many consumers. But who says that playing games is Read More »
A recent video on “bark” mitzvahs—in which owners throw their canine a party for the second birthday—has attracted the attention (and scorn) of viewers around the country. While Read More »
Earlier this year, the ultimate female consumer trial space opened up in Tokyo: a whole house designed solely for ladies ages 20 to 35 to live in for Read More »
In the last few weeks, we have been exploring different topics that are aimed at revealing the true uniqueness that is Japan. While currently visitors who arrive in Read More »
We’re all guilty of it — the furtive wipe of your smartphone on a t-shirt. Needless to say a sweaty, dirty item of clothing that you’ve been wearing Read More »
Japanese consumers turn to digital devices to help keep seniors safe
Japanese cellphones and mobile devices for seniors are nothing new; in fact it’s a key market among a population that is rapidly aging. Major models from the main Read More »
Panasonic has developed an interactive rehabilitation device to help patients train by themselves. The Digital Mirror has been showcased at expos in both September 2010 and April 2011, Read More »
An upcoming collection of clothing products is introduced digitally, not via the traditional catwalk show
An independent fashion brand has promoted its new 2011 autumn/winter collection using an augmented reality fashion show, said to be the first label in the world to do Read More »
A tryvertising campaign involving a “Princess” bus that allows customers to use makeup merchandise and samples while enjoying the scenery of Tokyo’s hottest fashion spots.