Category: Marketing & Communication
To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady GaGa and Nicki Minaj Read More »

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there was even more diversity Read More »

American Manufacturing Dominates the Super Bowl Airwaves
GE Super Bowl Ad still 2012 1
With several Super Bowl commercials heavily featuring images and dialogue based on manufacturing, the American cultural moment is more caught-up in nationalism and job-creation than ever before.

The 2011 Super Bowl was the most-watched program in American television history, and 2012′s is primed to break the record with legal streaming to computers and mobile devices Read More »

How Facebook Wants You to Write “Your Story”
Facebook Timeline
With the introduction of Facebook timeline, a new emphasis is being placed on writing “your story,” from beginning to end

Facebook is rolling out another mandatory design change in the coming weeks in the form of Timeline. This will dramatically change the presentation of the Wall/Profile in a Read More »

The Role of Co-Creation in Popular Culture
Star Wars Uncut
Fans use their own creative talent to remake the classics

Recent 3D remakes of legendary movies like the Lion King and Star Wars (coming soon to a theater near you) indicate consumers’ interest in escaping the present by Read More »

Insights from India: Going Viral in a Multilingual Society
Kolaveri Di Billboard
A leaked music video has introduced India to the power of viral marketing

(Ed. Note: While “Sh*t People Say” is currently everywhere in the US, our scout in India, Kaustav SenGupta, has clued us in to another video that’s making the Read More »

Disappearing Logos and the Future of Branding
Fluevog QR Logo
Luxury brands' use of QR codes calls into question the meaning of logos in a digital world

Few industries are as attuned to evolving consumer trends as fashion. Millions of dollars are spent every year in order to promote brands and instill a distinct impression Read More »

Start Ups, Campaigns Take a Second Look at SMS
Texting Rebound
Texting remains relevant for the majority of mobile users

“Merry Christmas” may not be the most inventive holiday greeting, but when the 22-year old Neil Papworth typed them into a computer and sent them out to a Read More »

Uncovering the Real Cool Japan — Part 5
flag
Final part in our series on how Japan can sharpen its communications and regain relevance in the West

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established a clear need for Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a Read More »