The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there was even more diversity Read More »

CScout’s very own Antonia Mann was featured in a GCI Magazine’s article, The Evolution of Innovation. (Ed. Note: She is referenced as working at Mandalah, the agency CScout Read More »

Few industries are as attuned to evolving consumer trends as fashion. Millions of dollars are spent every year in order to promote brands and instill a distinct impression Read More »

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words “community” or “sustainability.” But Read More »

For last-minute shoppers this holiday season, smartphones were the first item on their wish list thanks to time- and money-saving apps. The National Retail Federation surveyed consumers before Read More »

A recent video on “bark” mitzvahs—in which owners throw their canine a party for the second birthday—has attracted the attention (and scorn) of viewers around the country. While Read More »

While doing our holiday shopping this season, we noticed that alternative forms of payment are starting to make their way into consumers’ everyday lives. Macy’s was one of Read More »

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a Read More »

Earlier this year, the ultimate female consumer trial space opened up in Tokyo: a whole house designed solely for ladies ages 20 to 35 to live in for Read More »

While walking around SoHo this afternoon, we noted that a someone had pitched a tent on what is usually a vacant dirt lot. A new OWS encampment? Nope: Read More »