Category: Sustainability
To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady GaGa and Nicki Minaj Read More »

CScout’s Antonia Mann Featured in GCI Magazine
Innovation-Evolution
Antonia Mann supports and explains the new trend of innovation being connected to a consumer driven and holistic approach.

CScout’s very own Antonia Mann was featured in a GCI Magazine’s article, The Evolution of Innovation. (Ed. Note: She is referenced as working at Mandalah, the agency CScout Read More »

Stewards of the Environment Embedded in the Community
reiFeatured
REI's relationship with the local community can serve as a role model for other companies

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words “community” or “sustainability.” But Read More »

RFID Tags In Trees Prevent Illegal Deforestation
RFID Amazon Trees
New application of RFID technology allows for remote monitoring of Brazilian forests

Electronic tags are being used to combat deforestation in Mato Grosso, Brazil. A pilot project, developed by Instituto Ação Verde (Green Action Institute), has implanted RFID chips into 2,500 trees. Read More »

Promoting, Not Preaching, Sustainability with Games
nissan-planet-zero-eco-site-featured
Nissan's Planet Zero educates while establishing the brand as environmentally conscious

While most cars are still associated with pollution, Nissan is promoting its zero emission image through a new PR educational website called The Planet Zero. Aimed at high Read More »

Festival of Ideas Promotes Brazilian Social Innovation
FDI
New initiative to stimulate innovation in social development projects launched in São Paulo

Our strategic partner, Mandalah São Paulo just celebrated the successful conclusion of The Festival de Ideias (Festival of Ideas), an event organized in partnership with Centro Ruth Cardoso, V2V.net, Read More »

Tide Gets Taken to the Cleaners
Tide Dry Cleaners
P&G shows that it pays to look beyond New York or San Francisco for innovation

Living in New York, it’s easy to get caught up in the constant stream of trendy boutiques and local shops. However, a relatively new franchise out of Kansas Read More »

Tide Gets Taken to the Cleaners
Tide Dry Cleaners
P&G shows that it pays to look beyond New York or San Francisco for innovation

Living in New York, it’s easy to get caught up in the constant stream of trendy boutiques and local shops. However, a relatively new franchise out of Kansas Read More »

Mandalah Leads “Festival of Ideas” in Brazil
Festival of Ideas Brazil
Our partners in São Paulo launch a crowd-sourcing event for innovative ideas
Our partners in São Paulo launch a crowd-sourcing event for innovative ideas

Mandalah, our partner agency based out of Brazil, has been heavily involved in planning the upcoming Festival de Ideias (Festival of Ideas, or FDI) in São Paulo. The Read More »

Update to Docomo Bike Sharing Service
Bike Sharing in Japan
Japanese mobile phone company Docomo launches bike rental scheme around Tokyo.

Japanese mobile service provider Docomo announced an update to their bike sharing scheme at the recent Wireless Japan exhibition. Earlier in the year the company teamed up with Read More »